To make downtown Nanaimo more inviting, and easier to navigate, while highlighting features and businesses of downtown.
I used Adobe Illustrator to create a logo/wordmark for downtown Nanaimo. I chose to include an icon of one of Nanaimo’s most notable landmarks, the bastion. This icon is found throughout the brand, unifying all of the separate elements. I branded each district with a distinct brand accent colour, and identifying wordmark.
Creating a cohesive brand identity highlighting the main districts, including a sign system. To start with I made a list of my favourite reasons to spend time downtown Nanaimo. I then explored downtown, making it a point to ignore what I would habitually do, and discover more of what the downtown core has to offer. I also took photos of existing signage and confusing areas. I took note of any and all frustrations I had while trying to navigate to new places in the area.